OUR HISTORY

The story of our success

2022

Pokoření hranice tžeb ve výši 2mld. CZK

21.11.2022 jsme pokořili hranici tržeb ve výši 2mld. CZK. Zároveň v tento den bylo zákazníkům k dispozici skladové maximum, a to ve výši 22 mld. ks produktů napříč všemi 4 značkami.

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FASHION TECHNOLOGY CENTRE

In June, the FASHION TECHNOLOGY CENTRE in Prague's Prosek district was inaugurated. On the 6th floor of building C, we have more than 400 m2 ready for the technical development of new luxury products not only under the MALFINI® brand but also MALFINI Premium® or RIMECK®.

INTEGRATION OF A CNG VEHICLE FLEET

In the spirit of reducing our company's carbon footprint, the renewal of the MALFINI fleet on CNG continues so that we can have the greatest possible positive impact on the environment during our journeys.

2020

ADLER IS CHANGING TO MALFINI

We successfully managed the first year marked by the worldwide fight against coronavirus, and at the end of it changed to the new name MALFINI, a.s. and approved the CSR strategy as an integral part of business activities.

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2019

LAUNCH OF A UNIQUE SOLAR POWER PLANT

One of the fulfillments of sustainable development commitments is the construction of a unique hybrid photovoltaic system with accumulation in batteries within the logistics center in Ostrava.

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2018

EXTENSION OF THE LOGISTICS CENTER

A significant factor of the year was the completion of II. stages of the logistics center Ostrava Business Park ADLER, whereby the company currently has a storage capacity of 19,300 m2.

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ACHIEVING BILLION TURNOVER

At the end of the year, for the first time in history, ADLER exceeds the magic billion sales mark. The company has almost 300 types of products in stock, numbering over 17 million pieces.

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ESTABLISHMENT OF THE DHAKA BRANCH

Another shift in quality improvement heralds the establishment of a corporate branch in Dhaka, Bangladesh.

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BRAND REBRANDING

With the start of the spring season of 2018, ADLER Czech embarked on an extensive rebranding of its brands. The ADLER product line is renamed to MALFINI. The definition of Premium has been added to the existing name MALFINI.

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2017

CZECH SUPERBRANDS AWARD RECEIVED

The prestigious CZECH SUPERBRANDS 2017 award, which the company receives for the ADLER brand, is the result of quality production and customer service.

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WORKWEAR CLOTHES RIMECK

In April, the company enters the workwear market with its own brand RIMECK, which is then supplemented by a range of safety footwear from Bata Industrials.

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RECORD STOCK NUMBERS

Already in the first quarter of the given year, the limit of stocks reaches half a billion crowns.

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2016

OPENING A BRANCH IN BEIJING

Due to the growing production and development of new products in Asian countries, the company opens its branch in Beijing, China as an independent legal entity.

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LAUNCH OF THE NEW BRAND PICCOLIO

This year we launched a new brand for the Piccolio advertising textile collection. The products are characterized by an affordable price and, thanks to their simple processing, are ideal for even the craziest prints. The fabric is available in cheerful colors and tailored for comfort, making it the ideal dress code for where it lives.

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NEW CORPORATE HEADQUARTERS

A year later, the employees move to a new office building in Ústí nad Labem - Skorotice, built in the spirit of maximum energy self-sufficiency.

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2015

FIRST EXPEDITION FROM THE NEW LOGISTICS CENTER

The rocket rise continues in the next historical stage of society. Already in November 2015, the first shipments of goods from the state-of-the-art Business Park ADLER logistics center, which was built on the territory of the original brownfield, begin.

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2014

COOPERATION WITH LIBĚNA ROCHOVÁ

The increasing quality of textile production is also appreciated by the fashion icon designers Liběna Rochová, with whom the company has started cooperation.

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HALF BILLION ANNUAL TURNOVER

In the given year, the company reached the half-billion annual turnover mark for the first time in its history.

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2013

ENTRY TO THE CROATIAN MARKET

The sales territory is expanding to include the Croatian market.

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2012

LUXURY PROMOTIONAL TEXTILE MALFINI

This year, we launched the launch of the luxury promotional textile brand MALFINI and thus clearly defined the company's path towards ever-increasing quality.

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BASIC T-SHIRT LAUNCH

In the product area, the company launched the sale of the most popular product so far, the BASIC men's t-shirt, which has become the flagship of the ADLER brand.

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2011

OPENING OF THE LOGISTICS CENTER

Increasing requirements for warehouses initiated the opening of a new logistics center in Ostrava - Přívoz.

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2009

ENTERING NEW MARKETS

For the tenth year of the company's existence, the markets continue to expand to the south, where they are interested in products in Romania and Bulgaria, but also to the northeast.

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2008

ENTERING THE SLOVENIAN MARKET

The Czech Republic's Accession Act to the Schengen Agreement at the end of 2007, together with the state's membership in the EU, significantly contributed not only to existing sales, but also to the further process of export development. In 2008, Slovenia expanded its market portfolio.

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2007

STRENGTHENING MARKET POSITION

The following year, the company strengthened its position in existing European markets and prepared for further expansion.

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2006

ENTERING THE HUNGARIAN, GERMAN AND AUSTRIAN MARKET

This is followed by expansion into neighboring countries, the company enters the markets of Hungary, German and Austria.

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2005

EXPANSION OF PRODUCTION FROM CHINA TO BANGLADESH

The growth in sales had to logically correspond to the expansion of production, which is expanding from China to Bangladesh and subsequently to other Asian destinations.

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2004

ENTERING THE SLOVAKIAN AND POLISH MARKET

Even before the Czech Republic's accession to the EU, ADLER enters the Slovak and Polish markets, which are still the largest foreign destinations.

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2003

MOVING TO A NEWLY PURCHASED BUILDING

The following year, the company moved to a renovated building, where larger storage areas were also built. And that they were needed: precisely because of the planned accession of the Czech Republic to the European Union, the owners took advantage of the situation and, with the support of the Czech Trade organization, bought 24 containers of T-shirts.

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2002

PURCHASE OF ADMINISTRATIVE AND WAREHOUSE BUILDINGS

The expanding number of employees and products required not only administrative premises, but above all warehouse premises. The shareholders therefore bought a building in Ústí nad Labem - Krásné Březno, which they prepared for both purposes.

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2001

DISTRIBUTION NETWORK DEVELOPMENT IN THE CZECH REPUBLIC

The beginning of the new century was crucial for the search for new business opportunities and the development of the distribution network in the Czech Republic. The company leased its first warehouse space in the Ústí brewery and imported T-shirts in 16 containers.

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2000

THE FIRST T-SHIRT CONTAINER FROM CHINA

The production of promotional textiles was thus given priority over the activities of an advertising agency, and in the very following year after its establishment, the first container of 32,000 T-shirts arrived from China. The first and only supplier for the next years was Lien Wu Ningbo.

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1999

COMPANY ESTABLISHMENT

The company was founded at the end of 1999 by two high school classmates, Martin Hausenblas and Pavel Neumann, who are still the sole shareholders.

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